Business Model Validation - OnDemand

Business Model Validation - OnDemand
Why businesses fail, how to prevent it, and how to run your business on the right fuel.

Resource Outline

Welcome & Getting Started

  1. Getting ready (5min)
  2. How the course works (10min)
  3. FAQs
  4. Course Schedule

Module 1: Your Value Proposition

  1. Let's get started!
  2. Why BMC & The Lean Startup Method (10min)
  3. Your Value Proposition
  4. Activity - Writing your Value Proposition
  5. Gathering data for your BMC (15min-2hrs)
  6. Templates and Documents

Module 2: The Business Model Canvas

  1. Module 2 - Getting ready for the BMC
  2. Components of the Business Model Canvas (10min)
  3. What is your BMC testing?
  4. Building your Business Model Canvas & Template (1hr)
  5. The Seven Strength Attributes to evaluate your BMC
  6. Activity - Evaluate your BMC
  7. Templates and Documents
  8. Version 2 of your BMC (1hr)
  9. Version 3 and beyond (1-2hrs)

Module 3 - Validating your BMC

  1. Module 3 - Getting ready (5min)
  2. Testing: How to do it (15min)
  3. Testing: Structuring your tests
  4. Testing: Case studies (1.5hr)
  5. Activity: Identify your biggest assumptions (30min)
  6. Activity: Getting in the field (3-5hrs)
  7. Recap
  8. Optional: Additional testing resources (2hrs)

Module 4: Pivots

  1. Module 4 - Getting ready (5min)
  2. A little reflection time (15min)
  3. When you need to change paths (10min)
  4. Case studies (10min)
  5. PEST Analysis (10min)
  6. Competitor Reaction Analysis (30 min)

Module 5: The BMC Narrative

  1. Module 5 - Getting ready (5min)
  2. An evolved Business Model Canvas (again) (30min)
  3. Telling your story (10min)
  4. Case studies (1hr)
  5. A Strength Evaluation for your Competitors (30min)

What's next?

  1. Now what?

About the Resource

Why do early-stage businesses fail so quickly? This online training addresses a key task that many early-stage founders neglect when launching their businesses: creating and validating how they structure and run their businesses.

Your overall mission? To GATHER RESULTS from 1 test in one the key areas of the business model canvas (problem-solution fit, product-market fit, price/cost) by the end of the 5 modules. Think you have what it takes to succeed?

By the end of this training you will have:

  1. Learned how to complete, validate & research your Business Model Canvas.
  2. Foundational knowledge about what works (and what doesn't) in your business model.
  3. An understanding of how to test and validate your business model, and a toolbox of tests to do so in a thorough manner.
  4. Started conducting tests to validate your business model.

Meet your instructors

David Bowden, Senior Cleantech Advisor & Venture Facilitator, MaRS Discovery District

David divides his time between MaRS, where he is an entrepreneurship educator and senior business advisor for cleantech ventures, and the Osborne Group, where he is a principal specializing in strategic growth management. David has held various executive roles, including as president of Sprint Canada, SVP at Direct Energy and founding president of Empori.com. He is a governor of the University of Toronto and a director of the Bata Museum. In 2013, David completed the NFP program at the Institute for Corporate Directors (ICD). Catch up with David on LinkedIn.

Chris Giantsopoulos, COO & Founder, PayUp Jack & Venture Facilitator, MaRS Discovery District

Passionate and energetic, Chris works as a venture facilitator at MaRS and has taught thousands of entrepreneurs across Ontario and the east coast, in universities, colleges and regional innovation centres. Earlier in his career, Chris was a leader at the BMO Institute for Learning, heading up several international training teams. Chris later co-founded and was CEO of QuickEnrollment Inc., a successful fintech online registration company targeted at amateur sports across Canada. He is currently in the process of launching his next fintech venture, PayUp Jack. Catch up with Chris on LinkedIn.

Disclaimer

This educational material has been made available by MaRS Discovery District for informational purposes only and does not constitute advertising, a solicitation, or legal advice.

The information contained in this website is provided only as general information and may or may not reflect the most current developments; accordingly, information on this website is not promised or guaranteed to be correct or complete. MaRS Discovery District expressly disclaims all liability in respect to actions taken or not taken based on any or all the contents of this website.